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October 10, 2007
Cook Has Work Cut Out For Him As Samsung's New CMO
MediaPost - Feigning ignorance of Samsung products, Steven Cook asked numerous salespeople for help in explaining the features on the Blackjack phone or the 42-inch HDTV, for example. The next day he went back into the stores and stood within earshot of ...
From Cook Has Work Cut Out For Him As Samsung's New CMO
Posted by Bob at October 10, 2007 09:47 AM
